Founded by a pair of young scots with a passion for great beer, brewdog has catalysed the craft-beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances (chase down every cent) to marketing (lead with the crusade, not the product), this is an anarchic, indispensable guide to thriving on your own terms.
