Business for Punks

BREAK ALL THE RULES –
THE BREWDOG WAY

The new book by James Watt

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With Business for Punks, BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverant. It's passionate. It's BrewDog.

Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

BrewDog came howling into the world in 2007 powered by 2 humans and 1 dog on a dystopian industrial estate in north east Scotland. Our blissful naivety and lack of experience proved to be our strongest suit. We did not know how things were meant to be done so we just went ahead and did them in our own way. Inadvertently creating a whole new approach to business along the way.

Business for Punks outlines this revolutionary philosophy and elaborates on the good, the bad and the ugly of learning how to run and grow a company the hard way.

MY ADVICE, TO THOSE SEEKING ADVICE, IS DON'T EVEN BOTHER. ADVICE IS FOR FREAKS AND CLOWNS.

JAMES WATT

BUSINESSES BUILT ON NETWORKING ARE DESTINED TO FAIL. THEY WILL FAIL FAST AND THEY WILL FAIL HARD.

JAMES WATT