Business for Punks
BREAK ALL THE RULES –
THE BREWDOG WAY
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Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.
These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
BrewDog came howling into the world in 2007 powered by 2 humans and 1 dog on a dystopian industrial estate in north east Scotland. Our blissful naivety and lack of experience proved to be our strongest suit. We did not know how things were meant to be done so we just went ahead and did them in our own way. Inadvertently creating a whole new approach to business along the way.
Business for Punks outlines this revolutionary philosophy and elaborates on the good, the bad and the ugly of learning how to run and grow a company the hard way.