At BrewDog our business is built on the Punk mentality. We rebel, we have fun, we don’t give a damn. Our approach has been anti-authoritarian and non-conformist from the word go.
Rewind to 2007. Based in a shed, on a remote and god forsaken industrial estate in the North East of Scotland, BrewDog came howling into the world. Martin and I set up one tiny brewery with one very big mission.
Before founding BrewDog, having turned my back on my legal career, I cut my teeth on the high seas of the stormy North Atlantic, starting on the deck of a deep sea trawler and eventually becoming a fully qualified captain.
I had always been passionate about beer and began home brewing with a vengeance in 2004. A chance meeting with legendary beer expert Michael Jackson led to Martin and myself deciding to take the plunge, follow our dreams and start our very own craft brewery.
Over the last 4 years BrewDog has officially been the fastest growing food & drinks producer in the UK and simultaneously the fastest growing bar & restaurant operator topping the growth charts in not just one but 2 industry sectors as business has gone from strength to strength both domestically and internationally. Our business which started with only £30,000 now has a turn-over of in excess of £50 million and has been solidly profitable every single year since our inception.
The small business landscape has changed radically over the last few years. Business for Punk is a manifesto for a 21st century business. Rip up those stuffy old text books, reject the status quo, tear down the establishment and embrace the dawn of a new era.
Keep on rocking in the free world,
My advice, to those seeking advice, is don’t even bother. Advice is for freaks and clowns.James Watt